Word of mouth is the best way to go viral these days. And people do love to talk. When your company is the best place in town to work, everyone knows about it. Case in point: Google. For years, Google has been known as the best place in the world to work. People are waiting in line to go to work there…literally. Even though they offer incredible perks to their employees, one of the key things that people say they love about working there is that their job is important.
Javier Loya, CEO of OTC Global Holdings reminds us that, “No one minds waking up in the morning and going to work if they feel that they are making the world a better place.”
OTC Global Holdings in Houston, Texas, is the largest independent OTC commodity brokerage in the world and has been successful in this area for years.
Today’s employees have realized how important it is to enjoy their time at work each day. Most will choose a fun place to work over a job that pays a little more. Employees need to feel that they are making a difference with the work they do each day. They want to believe in the products and services their employer sells. This includes being in alignment with the company mission statement and long-term goals.
As you build a strong brand name, your company will grow into the hearts and lives of those in your community. In the end, you can be a vital part of your town and offer value to its citizens like OTC Global Holdings.
Javier Loya grew up in El Paso, Texas and now lives in Houston, Texas with his wife and two daughters. He the founder and co-CEO of OTC Global Holdings, the largest independent OTC commodity brokerage in the world. He graduated from Columbia University in New York and is a minority owner of the Houston Texans football team.